It's Europa Madness — and Your Vote Decides the Champion
March is here, and Europa Eyewear is bringing the bracket energy. We've taken our 16 top-selling frames of the year and pitted them head-to-head in Europa Madness — a tournament-style showdown where your votes determine who advances and who goes home. Think of it as the Big Dance, but make it optical. 16 frames enter. 1 wins it all.
Every few days, a new round opens. Vote for your favorites, watch the bracket evolve, and see if your picks survive. Will a dark horse Cinzia frame pull off a Cinderella run? Will a Scott Harris best-seller dominate all the way to the championship? Only you can decide.
Voting is open now. Don't sit this one out — your picks shape the bracket, and every round counts. Follow along as we reveal upsets, leaders, and ultimately, the frame that wins it all.
4/7 Update: We Have a Winner!
Thousands of votes were cast. Dark horses rose and fell, but one frame never faltered - the Scott Harris 742. It's number one on your boards and now we know it's number one in your hearts!
Thank you to everyone who participated - your energy made this tournament an absolute blast!! Let's do it again next year!
4/3 Update: Two Frames Remain - You Decide the Winner!
Your votes have whittled our top-sellers down to your favorite two frames. Now you pick which frame will reign as the first annual Europa Madness Champion!
Will it be Scott Harris 742 - a perennial best-seller for the past five years? Sounds impressive until you realize the Original Pilot was first developed in 1958 and has gone all the way TO. THE. MOON.
Their fate is in your hands, this one is going to be a nail-biter. Follow @europaeye for live updates and to see the winner announced!
4/1 Update: The Final Four is ON!
The drama of the Elite 8 did not disappoint with the match-up of Scott Harris 956 vs. Cinderella story Coco and Breezy Cedar being decided by just 2 votes!!!
We also saw our second upset of the tournament with the new kid on the block, 8-seed Scott Harris District 001 taking out the heavily favored 4-seed Scott Harris 968.
With a guaranteed spot in the final for a Scott Harris favorite, how will you vote with American Optical and Scott Harris District now pitted against each other.
3/30 Update: The Elite 8 is Set!
Hundreds voted, eight frames emerged victorious.