Europa Eyewear
255 Corporate Woods Parkway
Vernon Hills, IL 60061
T 800.621.4108
© 2021 Europa Eyewear
Supporting Diversity in Opticianry
STATE Optical Co. is proud to announce our commitment to supporting the Vision Council's Open Your Eyes Scholarship (O-YES). In partnership with recording artist, three-time Grammy winner, and modern soul star, Maxwell, STATE will be releasing a limited edition pair of STATE X Maxwell sunglasses. A portion of the sales from every STATE X Maxwell frame will support O-YES. Mark your calendars for the launch on February 1, 2021.
Born out of the struggles of 2020 and seeking to provide more opportunities to teens in black and brown communities, O-YES provides full tuition, a paid internship, and mentorship to high school seniors who aspire to become opticians. For Maxwell, this project is more than a pair of sunglasses, it’s a way to give back. He will also serve on the O-YES board.
The limited edition style is named REUNION, a reference to the song from Maxwell’s debut album ‘Maxwell’s Urban Hang Suite,’ and a word that means so much more in these times. The design of REUNION takes inspiration from Maxwell’s trademark trailblazing modern soul sound. Blending soft and sharp lines, the design comes together much like a music composition. “We wanted to make something classic and timeless connected to songs I have written,” says Maxwell. Adding to the complexity of collaborating together for the first time, of course, was a pandemic. Over the course of many Zoom meetings, texts, and calls, Maxwell and STATE designer, Nico Roseillier, were able to design the REUNION as a stand-alone sun style fitting of Maxwell’s trademark sound and STATE’s reputation for American luxury eyewear.
 
Crafted in STATE’s Chicago factory, REUNION will be available in two colorways, a sultry blue smoke with brown gradient lenses, and a sandblasted matte black with blue gradient lenses. Each pair of sunglasses will be packaged with a card sharing a personal message from Maxwell, as well as a custom cleaning cloth.
 
STATE X Maxwell will be available for purchase at stateopticalco.com, Maxwell’s website, www.statexmaxwell.com, and select retailers. Quantities of this special collaboration are extremely limited, with only 200 units of each SKU available. Don't delay in contacting your STATE sales representative if you are interested in carrying the REUNION.
 
Read the full article in 20/20 Magazine.
Interested in contributing to O-YES yourself? Click here.
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